Processing of personal data

Personal information is information that can be linked directly to you as an individual, such as name, e-mail address and company name. Such information is necessary for us to be able to serve you as a customer. We process personal data in connection with the transfer of data to our CRM System Hubspot. This is done, for example, in the work of sending you relevant information you have requested.

The purpose of this

The purpose of our processing of your personal data is to identify you as a customer, and fulfill the agreement you have with us. Our processing of personal data is subject to a duty of confidentiality. The duty of confidentiality applies not only out of the company, but also internally between colleagues and goods even if the employment relationship has ended.

What personal information is processed

Information processed by Varig can be categorized as follows:

Administrative information such as name, telephone number, e-mail address, job title and which companies you work for.

Behavioral information on our website, such as which articles you read and what you show interest in.

Valid treatment basis:

We only collect information about you to send you relevant information you request, to fulfill an agreement we have with you or because we consider that we have a legitimate interest that does not exceed the interference with your privacy.

If we have to process sensitive personal data in order to fulfill an agreement with you, we will obtain your consent to this prior to the processing. The consent limits the processing to only include the information that is necessary for Varig to be able to fulfill the specific agreement.

You can withdraw your consent at any time. The processing of the relevant personal data will then cease.

You can choose not to allow the use of cookies, but our digital channels will not work optimally if the use of cookies is not allowed. Most browsers allow you to change the settings so that the browser does not allow the use of cookies. Most browsers also allow you to delete cookies that are already stored on your device. How you activate, deactivate and delete cookies varies from browser to browser, and you can find information about this on the provider’s website or under “Help” in the browser.

What are cookies used for in our digital channels?

We typically use the information collected for the following purposes:

Functional cookies and service provision: Cookies are important for the operation of our digital channels, and they facilitate a good user experience.

Service development: Cookies help us monitor the use of our digital channels so that we can improve them. For example, we receive information about which pages are most popular, which links you came from or follow, and how long the users stay on our website.

Usage analysis: We use cookies to collect statistical information about the number of visitors to our digital channels, as well as to evaluate the effect of advertising. We may collect information from, for example, marketing materials and newsletters sent by e-mail, to find out if the messages were opened and if the users have clicked on links to our websites in the message.

Targeting marketing: With the help of cookies, we can also collect information to direct ads or content to a specific user through the use of so-called target groups.

On our website, we use the following cookies for stated purposes:
Google Analytics

Purpose: We collect unidentified information about visitors to this site. The purpose of this is to compile statistics and compile reports that are used to improve and further develop the information offered on the website. Examples of what the statistics provide answers to are how many people visit different pages, which websites the users come from and which browsers are used. We have turned on the “anonymizeIP” feature so that your IP address is not stored with Google.

Cookie: _ga, _gid, _gat, _gac_, __utma. __utmt, __utmb, __utmc, __utmz, __utmv

Here you can manage your Google Account settings:

Google Tag Manager

Purpose: Used to set up various forms of tracking related to Google Analytics and manage scripts on the website. No personal data is stored in the system.

Cookie: gtm

Google Ads

Purpose: With this tracking pixel on our website, we may advertise to users who visit our website. No personal data is collected.

Cookie: _ga, _gid, _gid


Purpose: By having a Facebook tracking pixel on our website, we can track when a desired action (conversion) from a Facebook ad occurs on our website. In addition, we can advertise to those who visit our website (retargeting). We comply at all times with Facebook’s current regulations, which are in accordance with the GDPR.

Cookie: datr, fr


Purpose: By having the LinkedIn Insight Tag on our site, we can track when a desired action (conversion) from a LinkedIn ad occurs on our site. In addition, we can advertise to those who visit our website (retargeting). We comply at all times with LinkedIn’s applicable regulations, which are in accordance with the GDPR.

Cookie: lidc, bcookie, bscookie, BizoID, BizoUserMatchHistory


Purpose: Used to track users across multiple page views in connection with analytics, marketing and sales.